Christian Life
Comments 2

You can still dunk in the dark…

At 8:48 p.m. the night of the Superbowl, Oreo tweeted this ad with the caption “Power out? No problem.” Since then, it’s been retweeted more than 14,000 times (and the same image on Facebook has gotten more than 20,000 likes)


The agency behind the on-the-fly ad was 360i. And this is what they had to say about it:

We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity

An Opportunity! Boy, that should preach…

According to Sarah Hofstetter, the president of 360i, “the big question is, what happens when everything changes, when you go off script?” And I will add – what do you do when life throws at you its greatest blow, it’s knock out punch – when all is dark around you? Some give up, throw in the towel, throw a pity party and sit around complaining when their darkest days hit. But I am confident that we can see our dark days as opportunities to reinvent ourselves, stay in the game, be creative and simply see those dark days as gifts or opportunities to capitalize on.

When we are pressed on every side by troubles; when we are perplexed and driven to despair; we don’t just give up – we get up and we seize the opportunity, turning our stumbling blocks into stepping-stones (2 Cor. 4:8). As hard as it could be – we just don’t give up!


Information via Buzzfeed’s Rachel Sanders

This entry was posted in: Christian Life


There are three things I think about every moment of everyday... they consume me deeply. How to: 1. Refine my theological understanding 2. sharpen my ethical rigor 3. and heighten my devotional intensity. These are the things I write about. Welcome you to my blog... Join me on this incredible journey of exploration and discovery of all the things God has in store for His children. Join by following or subscribing. I appreciate your thoughts, comments and friendship. Walter


  1. This is so powerful. When I was in Bible College one of the teachers was a missionary to China. She said that in Chinese, the word Crisis was a mix of two words. One of them was opportunity.


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